The Florida Panthers arena is undergoing another name change but it is not the one many have been anticipating.
Instead of rebranding the BB&T Center with the bank’s new name of Truist, the Sunrise arena — which has been the Panthers’ home since 1998 — will be now known as FLA Live Arena.
The Panthers, chief commercial officer Shawn Thornton said, are actively looking for a new naming rights partner for the arena although it will be known as FLA Live Arena for the 2021-22 season.
“We are announcing to the world that we’re open for business and looking for a new naming rights partner,” Thornton said.
“We have already had conversations with a few but I can’t get into who. We are looking for an innovative partner moving forward.”
The Panthers and BB&T/Truist had another year left on their naming rights deal, so why change the name of the arena now?
As has been the case with the merger between SunTrust and BB&T, well, it’s complicated.