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FHN Today: NHL allowing ads on jerseys starting in 2022



NHL jerseys ads
Florida Panthers defenseman Gus Forsling sports a (fake) Florida Hockey Now patch during a game. The photo of Forsling is real; the patch is not. It could be, but it isn’t. // Forsling game photo by Roger Topalian, 21st Century Photography

According to a report by, the NHL Board of Governors has agreed to allow ads on game jerseys starting with the 2022-23 season.

The NHL replaced team logos and wordmarks on player helmets with advertising last season; those ads will return in 2021-22.

It was assumed ads on game sweaters would be coming to the NHL sooner than later.

The NBA has allowed corporate sponsorship on their jerseys since 2017. Why wouldn’t the NHL follow suit?

According to Sportico, the NHL patch will be 3×3.5 inches.

Teams can start negotiating with prospective corporate sponsors immediately.

Follow the Florida Panthers from the offseason to the playoffs with a subscription to Florida Hockey Now!

Last season, the Florida Panthers had the iconic Ford logo on their game helmets and Baptist Health on ones worn in practice.

When it comes to an ad on the Florida game jersey, who would you like to see?

Nhl jersey ads

Florida Panthers defenseman Markus Nutivaara wears a Ford logo on his game helmet during the 2021 NHL season. // Photo by Roger Topalian, 21st Century Photography (561) 488-0000

We would think Ford is the odds-on favorite although the team has a new partnership with BMW (after all these years, Lexus is out) which could create some fun competition.

How about your favorite source for Florida Panthers news?

Leave your suggestions in the comment section.


Florida GM Bill Zito told FHN on Monday that Joe Thornton deciding to come and continue his quest for the Stanley Cup with the Panthers is a testament to the players Florida already has. (FHN)

— The 2022 Champions League, a “first-of-its-kind youth hockey tournament,” is the only youth hockey event to have international teams face off to decide one World Champion.

And it’s coming to the IceDen in Coral Springs in December. (Panthers)

— Some guy from FHN went on a podcast to talk about the Panthers. (DKSports)

— Goldie joins the Defo Show. (WINZ)

— Zito went on NHL Network Radio. (NHLNR)

— Ryan Clark of The Athletic joins Randy and Katie to talk about the Kraken. (Panthers)


Minnesota Wild general manager Bill Guerin said he’s not yet feeling the pressure of having restricted free agent Kirill Kaprizov unsigned.

“We still have lots of time, there’s no rush or panic,’’ Guerin said. “I’m in constant communication with Kirill’s agent. We continue to move forward.” (NHL)

— The winners and losers from the Atlantic Division this offseason. (TSN)

— Taking a look at 10 potential breakout players going into the season. (ESPN)

— What does Dmitry Orlov bring to Capitals next season? (WHN)

— Want to read an uplifting story? Check out the story of a visually-impaired Canadian hockey player skating across Canada. (VHN)

Get FHN+ today!