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Florida Panthers offer NIL deal to all FAU female athletes

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The Florida Panthers plan to add a large number of college athletes to their Name, Image and Likeness (NIL) program as they will offer a marketing contract to every single eligible female student-athlete at FAU.

Florida Atlantic University, based in Boca Raton, has over 200 female athletes participating in a variety of sports including basketball, volleyball and softball.

The โ€˜FLA Athleteโ€™ program started by signing University of Miami quarterback Dโ€™Eriq King, the first major professional sports team to sign a college player to such a deal.

King is cofounder of Dreamfield Sports which is an NIL-based program which is focused on โ€œbooking live events and creating marketing campaigns for collegiate athletes and brands.โ€ Floridaโ€™s deal with FAU will be handled through Dreamfield Sports.

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Sam Doerr, Floridaโ€™sย Chief Strategy Officer, told the Associated Press that the Panthers have budgeted for each and every FAU female athlete to take advantage of the program.

According to the Panthers, โ€œeach female athlete at FAU will be invited to attend Panthers hockey games and engage their local fanbase through social media posts. Each athlete will receive a Panthers t-shirt to show support for the partnership.โ€

โ€œThere are a lot of businesses out there that are doing deals with full teams, but theyโ€™re all on the menโ€™s side of things,โ€ Doerr told AP.

โ€œAnd we said, โ€˜Why not do that on the female side of things?โ€™ We talked about basketball and a couple other sports at FAU, then decided we didnโ€™t want to leave anyone out and said weโ€™d just make the offer to everybody. โ€ฆ We talked about this from Day 1. We really, truly believe there is a market out there for female athletes.

โ€œWeโ€™ve got 200 athletes we can work with in different ways and grow the brand. And at the very least, as a community member, we feel really positive about the impact weโ€™ll be able to have with a school right up the road.โ€

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